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The Tineco Floor One S5 is a smart wet and dry floor cleaner. This cordless appliance mops and vacuums simultaneously, cutting your floor cleaning chores in half and saving time and effort.
We all learned that Tineco uses innovative, intelligent technology to make home appliances smarter and easier to use. So we were tasked to create a commercial that showcases the product features to build a connection with the target audience. But instead of just speaking out about the features. The product is smart and cares about people. So we decided to give life to the S5. We treat S5 as a little fun character to tell the story. As we follow the S5's voiceover, we will see the perspective of the S5 showing iLoop sensing and explore the versatile power.
Once we had the voice-over script ready. We need to time out each of the various shots to the story in a special way. For example, some shots use a first-person perspective to communicate with the actors. This type of storytelling allows users to understand Tineco for product explanation better and increases visual appeal and fun to watch.
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