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Sweetnight is an Amazon best-selling mattress owned by a leading mattress manufacturer. Despite the tremendous success on Amazon that Sweetnight has achieved due to its competitive price, high-quality product, and responsive customer service, the brand lacks its fundamental personality. A brand that lacks personality might distance itself from its consumers.
Sweetnight approached Red Cube Production with the demand of creating a new commercial for its brand. The commercial needs to build an emotional connection between the brand and its consumers.
Our team came up with the idea of Sweetnight, Growth with You. We depict our heroine transitioning from a new graduate college student to a working woman trying to find her place in the big city to a more mature and successful married woman with a happy family. Sweetnight mattress is accompanying her along her life journey. From a full-size mattress for a new college graduate to King size mattress for a beautiful family of three, Sweetnight has witnessed her growth and grew with her together; nothing is sweeter than this.
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